Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Wednesday, November 5, 2008

Following Your Passion: Taking My Own Advice

As many of you know, the Flipping Burgers philosophy is to follow your passion – to invest your time in doing what you love to do. I have written many blog posts about this philosophy.

Now it’s time to take my own advice. My passion has always been books – reading books, writing books, buying books, studying how to market books.

And as I get more and more involved in internet marketing, I find myself stretched in too many directions with trying to keep up with this blog and my other interests.

True, I also love giving advice to high school students and young people about college applications, internships, jobs and careers. I just don’t love this as much as I love giving advice about book writing and book marketing.

Regrettably I have decided to take the step of no longer adding new posts to this blog, although I will, of course, leave this blog up. After all, many of the blog posts I wrote remain useful. For example, advice on interviewing techniques and proper interview attire is the same whether posted now, a year from now, or several years from now.

Use this blog as a resource archive for when you need to review advice on such topics or to recommend this advice to others.

You can also keep in touch with my activities by checking out my Miller Mosaic LLC company websites www.millermosaic.com and www.queensofbookmarketing.com. And email me with questions or comments at pzmiller@millermosaic.com.

Wishing you much success as you follow your own passion through life.

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Thursday, October 16, 2008

Elevator Speech: Have a 30-Second Speech for Whoever You Are or Whatever You’re Looking For


The expression “elevator speech” doesn’t mean a speech in favor of taking an elevator rather than the stairs or vice versa. It refers to a “speech” you could make in a 30-second elevator ride to tell someone who you are or what you’re looking for.

And whether you’re in high school, college or beyond, you should have at least one of these speeches down cold (and maybe more if you have different interests). And by down cold I mean: you know the speech so well you can say it as if it’s spontaneous rather than memorized.

Maybe you’ve noticed an adult asking a teen what she is doing and the teen says “applying to college.” What’s an example of what the answer should be when asked this question by an adult? “I’m applying to top Eastern colleges and I’m particularly hoping to be accepted by the University of Pennsylvania.” Now the adult has enough information to say, for example: “My sister is an alum. Would you like to be introduced to her?”

See the difference? The teen hasn’t asked for help, but she’s provided enough information for someone to offer to help. And if she were in an elevator and had only said “applying to college,” there wouldn’t be enough time for the adult to ask questions to elicit the same information and offer the same help.

At whatever point you are in your life, be prepared with this 30-second speech.

Someone on Facebook just wrote me that her 19-old-son is publishing a book and looking for information on book marketing. But she should have said: “My 19-year-old son is publishing a book on ………...” Although I did respond with advice for book marketing, I might have been more helpful if she’d mention fiction or non-fiction, the title of the book, and when it is coming out.

And if you’ve got different interests, have an elevator speech for each interest so that you’re prepared for any opportunity that comes your way.

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