Resumes Revisited: Do You Put Your Twitter Username on Your Resume?

Resumes usually take a rather standard form when it comes to including your name, address, phone number, email, and maybe cell number and fax number.

Here's an interesting question to consider: Should you include your Twitter username, your Facebook profile page URL, your LinkedIn public profile URL or any other social media information on your resume?

Okay, obviously the answer is yes if you're applying for a job in social media. And obviously the answer is no if you've posted inappropriate information about yourself on MySpace or Facebook.

It's the middle ground that leads me to ask the question: Do you want to indicate by, for example, including your Twitter username that you are knowledgeable in one of the popular microblogging platforms? Or are you worried that a prospective employer might think you'll spend too much time on Twitter if the employer knows you're on that social media platform?

I'm not sure there's an easy answer for everyone. Anyone want to weigh in with an opinion?

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Flipping Burgers and Beyond, Facebook, Twitter, internships, constructing resumes, jobs, careers

Social Media: Your Photo Needs to Look Like You Do

Here I am again with another "warning" about your photo on social media. First, let's be clear what your photo is there for on Facebook, Twitter, and other sites. It's there to make you a real person, someone with whom people can relate, someone whom people can get to know, like and trust (the mantra of doing business on the web).

We've already discussed that this isn't possible if there's no photo. Only this morning I got three Twitter messages of people following me who had no photo with their bios. I did NOT follow these people. If they aren't willing to identify themselves by photo (or real name), why should I trust their advice?

And we've talked about photos with baseball caps that hide your eyes or photos of you on Facebook with two friends and which one is you. And never using a silly photo of you sticking out your tongue or wearing a clown wig.

But yesterday I came across another social media photo mistake -- a photo of a young man with a beard who I had just met clean-shaven in person. The photo looked nothing like the young man. If one purpose of social media is to make an online connection so that when you meet in person you recognize each other, using an old photo with a beard is not going to do this.

Moral of this post? When you dramatically change your appearance (grow a beard, shave off a mustache, change the color of your hair, drastically chop off long locks, get glasses), change your photo. If you want people to know, like and trust you on the web, then don't show a photo that "disguises" the current you.

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Flipping Burgers and Beyond, social media, photos, Facebook, Twitter

Facebook and Other Social Media Platforms: Changing the Use of Email and Privacy Concerns

As those of you who are regular readers of this blog know, I often post about the need to be very careful of what you put on your Facebook profile page. I harp on this subject because Facebook is being used more and more for business purposes. And you never know who might see your profile on Facebook – for example, a college admissions officer of a college to which you plan to apply or a human resources recruiter at a company to which you plan to apply.

And today – because of a question sent out by the Minnesota Interactive Marketing Association (MIMA) as part of a blog carnival (bloggers invited to write blogs on the topic and then submit their blog posts to MIMA) – I realized that all my harping about your Facebook profile isn’t enough.

Here’s the MIMA question: “Will Facebook, MySpace, and SMS marginalize the role of email in communication between friends, family, and people?” (According to Wikipedia, “Short Message Service – SMS – is a communications protocol allowing the interchange of short text messages between mobile telephone devices.”)

I absolutely believe that Facebook, Twitter and other social media platforms will dramatically decrease the use of email. Already I’m much more likely to send a DM (direct message and therefore private) to someone on Twitter rather than email the same person. I know the person will very likely read the tweet before reading the email. Or I’ll send a public tweet telling the person I’ve just sent an email.

What’s the connection between my opinion on this MIMA topic and advice for college applications, internships, jobs and careers? The decrease of email accompanied by the increase of social media communication indicates an increased need to be very careful, for example, what comments you put on people’s walls on Facebook or what you post on a Facebook group discussion board.

Replacing email or text messaging with comments on Facebook and other social media platforms can come back to haunt you if you’re not always thinking with a third eye of the long-term effects of what you’re publicly writing rather than sending in a private email.

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Flipping Burgers and Beyond, Minnesota Interactive Marketing Association, Facebook, Twitter, MySpace

Clearly Written Communication: Make Sure the Other Person Knows What You Mean

A college sophomore I know needed to replace all the cell phone numbers he had stored in his own cell phone. So he did what I think was rather clever. He created an event page on Facebook to request that his friends send him their cell phone numbers.

Only there was one tiny problem. He gave the event a weird name – something with letters and symbols that was way beyond my understanding – and didn’t clearly explain what the event was for. After he got several puzzled replies besides mine, he realized that he hadn’t clearly stated the purpose of his event.

I’m bringing this up here as an example of something we all do at one time or another: assume that another person can follow what we mean because it is so clear to us what is needed. What we all need to remember is that another person doesn’t necessarily have all the prior information that we have.

Whatever you write for other people to read must be clear. You need to put yourself in the other person’s place to figure out what he/she needs to know to understand what you’re talking about.

This is true whether you’re writing a college application essay or a memo to your boss about a topic the boss asked you to research or a query letter asking for an informational meeting.

When I was feature editor of the State News at Michigan State University, a reporter on my feature staff said to me, “Phyllis, you know what I mean in this news story.” And I replied, “Yes, I know. But the student who reads this article in tomorrow’s paper may not. You have to write this so that student who doesn’t know what I know can understand what you’re saying.”

The next time you write someone – or create an event on Facebook – make sure that what you’ve said is clear to anyone who does not know the background information that you do. Give the other person enough information so that he/she can follow what it is you’re saying.

If you always keep the point of view of the other person in mind when writing, you’ll be able to earn a reputation as someone who is a good writer and able to communicate well with others. This is a good reputation to have even in the age of IMing and Twitter.

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Flipping Burgers and Beyond, clear communication, Facebook, Twitter, Michigan State University, State News, clear writing, college applications, jobs

Finding an Internship or a Job: Using Twitter Revisited

On Monday I posted about using http://Twitter.com to research internship possibilities and described the Twitter client application Summize. Such is the speed of the internet that this info was out of date just as I posted. Because, also on Monday, Twitter announced it had just acquired Summize and that the URL for this feature is now http://search.twitter.com.

You can access this function without a free Twitter account. So if you want to see what people are saying on Twitter about a certain subject, go ahead and type in the subject and see what tweets pop up. (I just put in the word internships and got some interesting tweets.)

And for the last two days I’ve been trying out http://twhirl.org after MaryPat Kavanagh (www.queenofmarketing.com) advised me that she uses Twhirl to access Twitter. (Twhirl is a desktop client for Twitter based on the Adobe AIR platform, which I downloaded for free.)

At the moment I’m of two opinions about Twhirl: On the one hand I like the pop-up tweets that appear in the bottom right-hand corner of my computer screen whenever anyone I’m following posts a tweet. On the other hand I get distracted from what I’m doing by reading those pop-up tweets. So for now the jury is still out on what I think of this client application.

And here’s a Twitter feature I’ve just started using – http://twitter.com/direct_messages. It’s when you want to tweet someone on Twitter but you don’t want everyone following you and following the tweet receiver to be able to read the tweet. I’m using the direct messages feature to send my primary email address to someone with whom I’ve been exchanging tweets on a specific topic.

Okay, I’ve now given you more research tools for finding contacts for internships and jobs. Let me know if you use these tools and if they help lead you to what you want to find.

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Twitter, Summize, www.queenofmarketing.com, MaryPat Kavanagh, internships, jobs, careers, Flipping Burgers and Beyond

Internet Brave New World: “Final” Frontier for Business/Careers

Twitter, Twhirl, Flock, Plurk – No, I’m not talking in Klingon. I’m naming a few of the new social media applications available on the web. And if you’re young – say a business major in college – you want to learn about these applications sooner than later. Why? Because this new frontier will be your world.

A great place to start learning is to go to http://www.ustream.tv/channel/blogcatalog and listen to the two free webinars sponsored by BlogCatalog.com featuring social media consultant Erica O’Grady. I listened to these two programs live and learned a tremendous amount of info. (I typed notes while listening.)

The next free webinar with Erica O’Grady is June 30. Get online a few minutes before so you can sign up for a free ustream membership. That way, when you type in your comments during the webinar your username will show up instead of something such as ustream 2789.

Of course, you can visit the new social media sites directly. Yet with Twitter, for example, I needed to learn more about it before I could even begin to get the benefits from sending tweets. (Actually, I usually send updates through Ping.fm on my Facebook account, which updates Twitter and several other of my social media sites.)

A great place to watch short free videos that explain such things as RSS feeds and social bookmarking sites is www.commoncraft.com. And if the free info you find on such sites doesn’t do it for you, check out the special reports section of www.publicityhound.com. Publicity Hound Joan Stewart has short inexpensive reports that make things really clear. I particularly like her special report on Twitter.

As opposed to me – who is trying to become a princess (queen would be expecting too much) of internet marketing in a very short period of time – if you’re young you can take time to learn about all the new online possibilities for business and career success.

Oh, yes, if you join Twitter (free), follow me at http://twitter.com/ZimblerMiller. And you can even send me a direct message by putting @ZimblerMiller in the What are you doing box on the home page.

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Twitter, Twhirl, Flock, Plurk, BlogCatalog.com, Commoncraft.com, PublicityHound.com, ustream.tv, Erica O’Grady, Ping.fm, Facebook, Joan Stewart

Twitter Cautionary Advice Especially for Teens and Everyone Else

Yesterday a post in the email newsletter of Joan Stewart – www.publicityhound.com – resonated with me because I had had a similar thought a day earlier when responding to an evite.

Sending tweets on www.twitter.com can be great fun and good for creating business relationships. But, as Joan Stewart pointed out, this can also be a dangerous activity if you reveal too much personal information.

What would be an example of this? How about the revealing that the entire family will be away from home for a whole week starting “right now”? Sure, your address isn’t included in your tweet. But you have to figure that, thanks to the internet, everything can be learned.

A person with bad intentions could probably put together enough info from your tweets, your Twitter profile, your other online accounts, etc. to figure out your home address. And you just announced your house is going to sit empty for an entire week!

The ease of dashing off tweets may interfere with the realization that, as if with everything else you post on the internet, caution is the motto. It’s probably okay to say you’re attending an internet marketing conference in Miami. It’s probably not okay to add that your entire family is coming with you.

We all have to remember that anyone – and I mean ANYONE – can have access to our information on the internet. Just like we’ve talked about not posting anything online that could backfire in an employment or college application situation, let’s remember not to post anything that could backfire on the personal safety of our families and ourselves.

Moral of today’s blog post: Remember internet safety rules when twittering – and slow down your fingers to stop and think before giving away too much personal info.

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college applications, college application, jobs, job, careers, career, internships, internship, intern, employment, W-4, Flipping Burgers and Beyond, Joan Stewart, Publicity Hound, Twitter

More Twitter Info – Thanks to Penny Sansevieri

Since writing the previous post about Twitter, I’ve been experimenting with some Twitter ideas provided by Penny Sansevieri in the May 29^th issue of her newsletter. Penny’s website is www.amarketingexpert.com.

I signed up for Penny’s newsletter a couple of months ago after reading her terrific book RED HOT INTERNET PUBLICITY. The newsletter is actually targeted at book authors who want to use the internet for book promotion (that’s me!). Yet almost everything Penny writes about in her newsletter could be used for other types of internet promotion.

Back to Twitter: Penny’s newsletter had tons of information on Twitter, and I want to share three of her suggestions that I just tried out:

If you go to the Twitter search site http://summize.com, you can type in words connected to topics of interest and see who sends tweets on that subject. For example, if you type in “red hot publicity,” some of the tweets that will appear are from BookGal -- that’s Penny. (Of course I was jealous of the tweet that announced she saw William Shatner at BookExpoAmerica; I was at BookExpo and didn’t catch sight of him.)

The summize application enables you to choose to follow people who send tweets about things that interest you. But Penny’s point for book authors is that people can find you based on words you use in your tweets. So you should think carefully about those 140 character tweets you post.

Next I tried out www.tweetvolume.com, at which you plug in search terms to see how often the terms are being used. I got 2600 for “internet marketing,” but I have no idea over what time frame that number represents. And checking the questions and comments section of tweetvolume, numerous other people have asked that question about time frame with apparently no answer yet.

Then in a list of many other applications for Twitter, Penny also included www.whoshouldifollow.com. You plug in your twitter name (mine is ZimblerMiller) and you get a list of suggested people to follow based on the tweets you’ve sent. (Big Brother is watching!)

These new social media networking sites appear to be morphing at an incredible pace. How will we ever keep up with the information flow? And, hey, as a book author, I hope people will take breaks from the internet to still enjoy a good book.

Of course, people reading a book can send tweet updates of the book’s plot. Oh, dear, I hope no one gives away a book’s twists. Some information should be marked “confidential – not for tweets.”

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college applications, college application, jobs, job, careers, career, internships, internship, intern, employment, W-4, Flipping Burgers and Beyond, Penn Sansevieri, Red Hot Internet Publicity, Twitter, William Shatner

“Tweeting” Your Image – the Twitter Phenomenon

Just when you’ve got MySpace and Facebook figured out – carefully balancing “fun” with maintaining a professional image – comes Twitter, a micro-blogging platform that offers you the ability to send messages (tweets) of 140 characters -- not 140 words.

The idea is that you post a message on Twitter to let everyone who is “following” you know what you are doing. In other words, people choose to “follow” you and then get a news feed of your tweets.

In the last week I’ve gotten email newsletters from several internet marketers explaining how to use Twitter for business purposes. Trying to follow this advice, I’ve sent tweets about attending the two-day internet marketing seminar of John Kremer (www.bookmarket.com) as well as attending BookExpoAmerica. Last night I sent a tweet about reading the book “Problogger” by Darren Rowse and Chris Garrett recommended by the BlogSquad (www.blogsquad.biz).

It’s important to consider how this new social phenomenon (it’s free – anyone can sign up at www.twitter.com) could help or hinder your professional image. If you sign up for this social network, ANYONE else who is on the network can “follow” you unless you check “Protect my updates.” (This lets only people whom you approve follow your updates.)

I’ve just put a Twitter link on both of my blogs. (I chose to have only one tweet appear rather than the five tweets that is the default setting.) And I actually don’t update through Twitter. I update through Ping.fm, which at this writing is still in beta.

And actually I don’t go to the Ping site to update. I go to my Facebook page, where I have the Ping application. There I can dash off a quick update that Ping sends to the sites I’ve indicated: Bebo, Facebook, LinkedIn, MySpace, and Twitter. And, now apparently, Twitter then sends the update to my two blogs.

Okay, are you as confused as I am? And you want to know what’s the point of this post? One, you should know what Twitter and tweets are if someone asks you about this new phenomenon. Two, you should remember to follow all the “protect your brand” recommendations that I’ve given for other social media networks.

And because it is so easy to dash off a tweet, you may have to be especially careful to resist shooting off a risqué comment. Instead, if you decide to join Twitter, consider how you can positively impact your brand.

You know what? I’m going to send a tweet through Ping on my Facebook account that I’ve just blogged about Twitter.

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