Thursday, July 31, 2008

New Face for Facebook – More Opportunities for Effective Networking

Thanks to MaryPat Kavanagh – social networking and joint venture expert for entrepreneurs (, I’ve had an early peek at the new Facebook. (If you have an account, you can change your old page to the new one by going to And according to MaryPat, everyone’s page will soon be changed over to the new look).

My comments: First, I’ve barely learned the ins and outs of the old Facebook. Still, there are already things I like better, such as an actual visible home button instead of having to mouse over to find the invisible home button.

From a professional point of view, the best new feature may be the opportunity to put a very short bio (only a little longer than the one allowed on Twitter) right under your profile picture. So when, for example, someone is on your Wall page, the person can see something about you without going to your Info page and scrolling down under Personal Information to About Me.

Below is what I wrote for the little bio under my profile picture. Full disclosure: it took me some time to fit what I wanted to say into the space allowed:

I'm a marketer and an author with a recently released novel and three blogs. I'm launching a FAMILY of info product websites with
I just connected through Facebook with Zimblers in
England -- possible distant cousins.

(The photo of a dulcimer at the beginning of this post is representing the tsimbl, an Eastern European stringed klezmer instrument that originated the Jewish surnames Zimbler and Zimbalist. I’m working with a new possible cousin in England found through Facebook on a theory involving the supposedly most famous klezmer musician Mikhail Guzikov (1806-1837), who toured “the great opera houses of Europe from Odessa to Paris” according to an article by Pete Rushefsky. In our Zimbler cousin case the opera house in Odessa is a possible key to a mystery we’re trying to solve.)

If you’re not already on Facebook, this is a great time to start. You’ll be learning the new look while the old-timers will be learning it too, so you won’t be that far behind.

Just remember my constant warning – choose a profile picture that has a professional look to it. No funny faces, funny hats or funny anything.

And if you read this column come friend me on Facebook – just be sure to mention my FLIPPING BURGERS blog in the friend request message you send me.

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