Sunday, March 30, 2008

Girl Scouts Need Marketing Help

The March 25th Wall Street Journal had an interesting advertising article by Ellen Byron titled “Girl Scouts Seek an Image Makeover.”

The Girl Scouts organization is naming its first chief marketing officer – Laurel Richie – and she’ll have the mandate of “modernizing the image of the Girl Scouts.” (Ms. Richie is a former senior partner and executive group director at WP Group’s Ogilvy & Mather.)

Reading this article I thought – here’s an opportunity for people wanting to test out a marketing career to offer marketing help in their own communities. This marketing help could be, for example, working with a single troop or having an unpaid internship with one of the 109 leadership councils (restructured from more than 300).

Although the organization is targeted at ages five to 17, you could be any age if you want to help get the word out about the changes in this organization and what’s now being offered for the target group.

Also, according to the Journal article, “Ms. Richie is hoping to increase the group’s exposure among demographics that have been underrepresented in its troops, particularly Hispanics, Asians and other groups.”

If you’re looking for a way to have some marketing experience as well as the possibility of a recommendation letter for future jobs searches, consider contacting your local Girl Scouts today.

No comments: