Tuesday, May 27, 2008

Using Social Media Networks to Enhance Your Career

I often blog about the need to be very careful what you put on social media networks such as Facebook and MySpace. You always want to be careful that you don’t post anything that can get you in hot water with your present employer or a potential future employer.

Yet after reading Business Week’s May 22nd “The Future of Tech” article “Beyond Blogs” by Stephen Baker and Heather Green, I realized I need to add advice on the other side of the coin:

If you are an employee of a company that has an internal social media network, be sure to post helpful comments and suggestions on the site. This is a way for new employees – even interns if given access to the internal social media network – to get recognition without coming on too strongly in their actual work assignment.

In referring to these internal company social media networks, the article says: “The new order favors those who network, create buzz, and promote their brand. Managers have to make sure that quieter employees don’t lose out.”

You may be uncomfortable going to company parties or company picnics. But there’s no need to be a wall flower or missing in action on a company’s internal social media network. Go ahead and add content to let your colleagues learn about you.

Of course, as always, make sure that what you add is appropriate. Remember, the most important brand to you is your own brand. Put it online respectfully and in appropriate networks.

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